OUR BUSINESS
In Jan 2012 we founded Fair Trade, a much loved B2B supplier. Over the years we have developed into a global marketing, sourcing and logistic organisation offering metal, textile, electronics, food, packaging, and cosmetic products to our customers.
In 2016 we Launched our E-commerce operations under our BYFT Division selling our own products and offering fulfilment services to our vendors.
OUR MARKETS
We focus on growth markets characterized by consumption-driven economies, pro-business policies, rapid urbanization, favorable demographics, and growing consumer classes. Our target markets are ultimately select cities within our regions, where economic activity, consumption and entrepreneurial talent are concentrated.
OUR STRATEGY
We invest in emerging consumers and the fast-growing cities where they live. While we target markets with compelling fundamental drivers at the macro level, our core view is that strong returns are generated by the ability to find and , build exceptional companies and assets.
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